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Introduction to Search Marketing

Time09:30:00 Phone01542 4184
DateThursday, February 26, 2009
VenueFitzwilliam Hall, Dublin 2

The IIA and ICAN are running a half day course on Search Engine Optimisation & Marketing (SEO/SEM) aimed at site owners, marketers and developers.



This course is aimed at site owners, developers and marketers who are approaching Search engine marketing for the first time or perhaps have begun some basic Search marketing. The course will investigate how to improve visibility using trusted and transparent methods.


Course Outline

We will look at in depth both Search engine optimisation and Paid Search marketing. This course will introduce users to the basics of:

  • Keyword identification
  • Building "Title" tags and Meta data
  • Search engine friendly web design
  • Link building
  • Online PR and Social Media
  • Paid Search - Primarily Google Adwords
  • Google Analytics

Who Should Attend?

This course caters for anyone interested in online marketing or building online branding. The course may also be of interest to brand managers and marketing managers. Alternatively, you may have your own website and simply be interested in driving more customers to your website.
Your Trainer

Your trainer is Caragh McKenna, Head of Search Marketing, with ICAN, Ireland's leading interactive advertising agency.

About the Speakers

Ms. Caragh McKenna (Head of Search Marketing)
CAN Internet Advertising

Caragh McKenna has over nine years experience in Search Marketing working on both Paid Search and Search Engine Optimsation campaigns. She has conceived and implemented campaigns for several major Irish, UK and multi-national companies including Guinness, Vhi, Paddy Power, eircom and

Caragh has been involved in Search training for six years and regularly speaks at Search conferences in the UK and Ireland. She is currently Head of Search Marketing at ICAN. Her role in ICAN involves overseeing organic and paid search campaigns and integrating search marketing with the other online advertising services that ICAN supply to their clients. Caragh holds a BA and is a qualified Microsoft Certified Professional; she has also completed Google University.


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