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Technology for Marketing & Advertis

Time09:00:00 Phone
DateTuesday, February 24, 2009
VenueEarls Court, London Email

Technology For Marketing & Advertising is the UK's only integrated marketing-solutions event delivering digital, data and CRM solutions for marketing, media and advertising professionals.

Visit Experian QAS on stand C32 for contact data management (CDM) software and services that help organisations drive value from their data. The CDM capabilities include data auditing and standardisation, validation and cleaning, matching, suppression and enhancement. Specialist Authentication solutions are also offered to meet the growing demand for electronic identity verification.

Rebecca Hennessy, Head of Marketing at Experian QAS, will be presenting a seminar on the 24th February at 12.45pm in the TFM&A Data & Analytics theatre, entitled 'The latest On Demand and Suppression technologies to boost your campaign results'. Good data is the foundation for effective, responsible marketing. Experian QAS will demonstrate how data cleaning and suppression improve campaign ROI and customer communications. Alex Walker,Virginia Hayward, will focus on data post-campaign and demonstrate how the latest on-demand data management technology enables efficient enquiry handling, order processing and delivery.



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