Celerity Rebrands as Celtrino

Three Year International Expansion Drive is set to Create Developer Jobs

Celerity, an Irish provider of business document automation, has rebranded itself as Celtrino as it revealed ambitious plans to take advantage of growing customer demand for smarter, more integrated electronic business processes between trading partners.

Celtrino also announced plans to  expand into new industry and international markets and called on the Irish government to do more to support electronic trading by adopting smart administration tools in the public sector.

The company is set to double its workforce and create up to 25 additional jobs in the next three years  to  support its overseas development programme,   as it says the recession has encouraged compnies to look at ways of cutting costs . by moving to electronic invoicing.The new jobs will be created across a range of functions, from software development and customer care to marketing and sales.

Established since 1990 and currently employing 25 people, Celtrino has built a very successful business by,providing a suite of software applications that automate many of the business processes around the entire trading cycle, including pricing, ordering, delivering, accounts payable, accounts receivable and statements/remittances.

Celtrino currently processes in excess of 16 million invoices annually through its Celtrino platform. Among its 600 customers are leading brands such as the Musgrave Group, BWG Foods, Unilever, Campbell Catering, Beaumex, HSE, Pat the Baker, Londis Group and Gala Retail Services.

One recent study conducted by the European Commission, estimates that companies using electronic and automated invoice processes can achieve savings of 80 per cent over companies using the  postal service. Yet the same study highlights the fact that electronic invoices currently constitute only 5 per cent of total invoice volume in Europe.

Given that there are  roughly 14 billion business-to-business invoices that are currently not being sent electronically, the projected savings would add up to nearly EUR260bn per year - about 2 per cent of EU GDPaccording to a CapGemini, Deutsche Bank Research research report in  2009.

Ken Halpin, managing director of the newly branded Celtrino is seeking to take advantage of this enormous growth potential. He  said: "In these recessionary times, it is more important than ever that public and private sector businesses adopt a smarter way of doing business with each other, in order to drive value efficiencies and cost savings.

"One area where there is obviously still significant scope and opportunity to reduce costs is in supply chain document automation. Our experience is that many organisations now see the business case for deploying an automated system to handle the huge volumes of paper-based commercial transactions that take place on a daily basis both within and between companies. In addition, our Software-as-a-Service delivery model enables both the public and private sectors to avail of these services at a fraction of the cost of implementing an in-house system."

He continued: "Our rebrand to Celtrino and our jobs expansion plan send out a positive signal that we are building for the future, securely connecting with our customers, and moving into a new exciting phase of growth for the company, where we will be seeking to break into new industry sectors and international markets."

Some of the industry sectors earmarked by Celtrino include targeting the FMCG, retail, healthcare, pharmaceutical, entertainment and manufacturing industry, together with the public sector. Halpin notes that by adopting e-invoicing and the rollout of electronic supply chain administration, the public sector can play a significant part in supporting a more cost competitive ‘smart economy'.

Currently only 6 of the 27 member states of the EU have made it mandatory for public sector organisations to trade electronically with constituent private sectors, namely, Denmark, Sweden, Finland, Spain, Greece and Italy. Halpin called on the Irish government to take the initiative, by streamlining  our public procurement processes and making electronic trading mandatory.

As a pioneer in the provision of outsourced managed EDI services, Celtrino has long championed and delivered innovative reliable and feature rich on-demand supply chain solutions via cloud computing. With over 20 years of successful trading, Celtrino has delivered services to a customer base of over 600 companies of all sizes, from sole traders to multinationals.

It recently participated in Enterprise Ireland's six month SaaS Transition Programme which worked with 10 pre-selected high potential Irish companies, who are ideally suited to international expansion via a web-based Cloud Computing platform. and has been providing outsourced smart administration applications via the Software-as-a-Service (SaaS) route to market. This enables its customers to securely access Celtrino solutions on-demand via the Internet/Web via a Cloud computing platform. The company has identified this channel as the ideal route-to-market for international expansion and will initially target the UK market.

The Celtrino supply chain automation platform is purposely designed to scale to meet the huge volumes of inter-company B2B commercial transactions whilst providing the highest level of performance, reliability and business continuity through a fully redundant and secure architecture. The Celtrino B2B platform enables a suite of touchless services to be delivered via Software-as-a-Service (SaaS) which offer a dramatically faster implementation process.

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