Game, Set and Watch at Wimbledon
Game, Set and Watch at Wimbledon
iPhone and Android Tennis Fans Need Never Miss a Crucial Point Again With IBM's 2010 Seer App
Ever been court side at Wimbledon and heard an ‘oooh' or an ‘arrrh' whilst watching another match or even standing outside, and wished you could see what's happening? Well, thanks to IBM's Seer mobile application, tennis fans need never miss a big point game again.
Following the success of IBM Seer in 2009, which was the world's first augmented reality app using live data feeds, IBM has now combined it with live location-based video streams of some of the showcourt matches and 'busy areas' such as the Aorangi Terrace (aka Henman Hill), and the taxi queues. The 2010 Seer app streams live video from on and off the court based on the user's exact location, enhancing the Wimbledon experience and transform how visiting tennis fans keep up with the action.
Available for both iPhone and Android, the free to download app offers live geo-tagged information on queue lengths, food and drink stands and other Wimbledon facilities enabling fans to use the quickest routes to strawberries and cream and catch more of the court action, even if they are on the other side of the grounds.
Both the Android and iPhone versions, available by downloading directly from either the iTunes App Store or Android Market, feature location-aware visualisation technology with the augmented reality application acting as a real-time guide and interactive map of the tournament as well as providing up-to-the-second scores, venue and transport information. The app features more than 90 points of interest ranging from the new shop through to the ATM next to centre court.
Alan Flack, IBM's Wimbledon Client and Programme Executive said: "IBM Seer has been designed to enhance the way people can experience and engage with major events of the future. Wimbledon 2010 will set a new landmark for sports technology and will be one to watch ahead of major forthcoming events such as London 2012. It allows smarter use of the data and information that is all around us."
"This year's development uses cutting edge technology to allow visitors to see Wimbledon in a way that has never been experienced before and make their visit even more engaging, accessible and enjoyable," Flack added
IBM & Wimbledon
IBM is the Official Supplier of Information Technology and IT Consultancy to The All England Lawn Tennis Club which stages The Championships. Since 1990, IBM has worked with the Club to introduce new technologies that help bring the wealth of captured score and statistical data captured during The Championships to life, and send it around the world in an instant, keeping broadcasters, media and tennis fans up to date with all the latest results and statistics.
Around 40 data-entry staff are needed every year to analyse each shot played across some 600 matches for the two-weeks of The Championships. Detailed analytical reports for the players are also available as soon as the match has been completed.
Wimbledon.org is but one example of this long-standing partnership's success and this year, the newly designed official tournament site features increased options for people to personalise their Wimbledon experience. Visitors can follow the progress of their favourite players, view video highlights of the day's action and get scores and results delivered in real-time. It's an increasingly interactive, engaging and personalised online experience that draws fans, players and the media in ever-greater numbers - last year Wimbledon.org attracted over 10 million visitors during the tournament fortnight alone.
More Information: http://www.ibm.com/innovation/uk/wimbledon/action.html
Photo: Nicolas Mahut cannot believe it! Now with IBM's Seer, you never need to miss moments like this again. © Getty / H. Blair
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