Amdocs, a leading provider of customer experience systems, has signed a definitive agreement to acquire ChangingWorlds Ltd for $60m. The NovaUCD based company founded by Dr Barry Smyth is a provider of personalisation and intelligent portal solutions for mobile service providers. The deal has been announced on the back of the fifth anniversary of the establishment of NovaUCD (Read More)

Amdocs is a global company with revenue of $ 3.16 billion in fiscal 2008, and employs more than 17,000 employees. Under the terms of the agreement, Amdocs has agreed to acquire all of ChangingWorlds’ shares for $60 million in cash, net of cash on hand, subject to post-closing adjustments. Additional consideration may be paid later based on the achievement of certain performance metrics.  The acquisition is subject to conditions customary to such transactions, and is expected to close during Amdocs’ fiscal quarter ending December 31, 2008.

ChangingWorlds’ patented technology automatically builds subscriber profiles based on user behavior and usage patterns that require no user input or action to make finding relevant content faster and requiring less clicks.   For example, a sports enthusiast will see the link to latest information about his favorite football team on his home page, while a classical music fan will see the link to the upcoming concerts in his area.

Combined with the Amdocs CES portfolio, the technology will enable better customer experiences by allowing end users to quickly get relevant information based on what they use most, making it easier to navigate the Internet on their phones and reducing the time they spend looking for content.

David Moran, chief executive officer of ChangingWorlds (pictured below accepting a recent Engineer Irelands Award)  said “Amdocs and ChangingWorlds recognise the power of the customer experience and the potential for service providers to further exploit their place in the digital value chain.”

He continued  “Both Amdocs and ChangingWorlds will continue to aggressively execute on the shared vision of enabling service providers to offer the most compelling customer experience, to grow revenue from data services and retain customers.”

ChangingWorlds has implemented the ClixSmart Personalisation and Mobile Internet Platform solution to around 45 mobile operators worldwide. In addition to their customer base including T-mobile, TeliaSonera, CSL Hong Kong and Celcom Malaysia, it also shares several customers with Amdocs including the Vodafone Group, Telefonica O2 and Sprint.

 
Kevin Packingham is senior vice president of product and technology development for Sprint. He said “Sprint and Amdocs have worked together for years on a number of important projects designed to enhance the customer experience. ChangingWorlds has been integral to our Sprint Web offering and provides the technology and expertise that helps us to deliver enhanced and personalised Internet services.”

 ChangingWorlds’ technology currently addresses mobile devices, and Amdocs intends to expand the technology to three screens (mobile, PC and television) to personalise the customer experience across all touch points.

Dov Baharav, chief executive officer of Amdocs Management Limited (pictured top of the page) said “Personalisation is a cornerstone of Amdocs’ strategy to offer Customer Experience Systems and ChangingWorlds is a recognised global expert in this area.” He continued "Their dynamic portal offerings surpass the traditional ‘one- size-fits- all’ approach, and no single vendor can match its range and sophistication of personalisation services.”

As reported by IrishDev.com recently, ChangingWorlds recently won Engineers Ireland Overall Company Award (Read More)

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