Sky Enters 3D Future on October 1st
Sky Enters 3D Future on October 1st
Sky Claim its 3D is Set to Transform the Way TV is Enjoyed in Homes Nationwide
Sky has confirmed it will launch Sky 3D, Europe's first 3D channel, to thousands of Sky homes across Ireland on Friday 1st October 2010. The service will launch with an exciting line-up of movies and live sport and be available to any Sky+HD home that has invested in a 3D Ready TV.
Sky say the launch weekend highlights will include live coverage of the Ryder Cup, and Bolt and Monster vs. Aliens, two of the biggest grossing 3D films to date. The Sky 3D channel line-up will then continue to expand in the run-up to Christmas with a number of movie titles including: Alice in Wonderland; Ice Age - The Meltdown; Coraline; Fly Me To The Moon, Harry Potter & The Half Blood Prince and My Bloody Valentine. Sky has agreements in place with Disney, Fox, Universal, Warner Brothers, Paramount and DreamWorks to showcase the very best of Hollywood in 3D. Sky will also offer a range of live sport, including Premier League football, each week from launch.
All Sky+HD viewers with a 3D TV will be able to receive Sky 3D, as no set-top box upgrade is required. At no extra charge, customers who subscribe to Sky's top channel and HD pack will receive access to a wide range of 3D movies, entertainment and sports. It is compatible with all of the 3D TVs being introduced by Sony, Samsung, LG and Panasonic, and works with both ‘active' and ‘passive' 3D formats.
Jeremy Darroch, Sky's Chief Executive, said: "As with High Definition, 3D is set to transform the way TV is enjoyed in homes nationwide. Following hot on the heels of the success of 3D cinema, Sky homes will now be the first anywhere in Europe to have the opportunity to experience 3DTV from the comfort of their living rooms. Our customers can look forward to a fantastic mix of live sport, blockbuster movies, and innovative entertainment and arts shows."
Today's announcement builds on the successful launch of the world's first 'commercially available' 3D channel in April 2010. Sky 3D is now available in more than 1500 pubs and clubs across the UK and Ireland. Over a million sports fans have already marvelled at a range of sports broadcast live in 3D since the channel's launch. Sports covered to date include Premier League football, UEFA Champions League, Football League, Heineken Cup rugby, Super League rugby, international cricket and most recently, the World Match play Dart finals.
3D demonstrations will be available in 13 Sky Shops across the country over the coming weeks.
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