NovaUCD Company Launches App Localisation as a Service to Help Software Developers Access Multiple Language Markets
Tethras Technologies, an Irish technology company based at NovaUCD, has launched a localisation service aimed at enabling global communities of iPhone and iPad developers to publish their Apps in multiple languages.
The global Apps industry has experienced massive growth in recent years and is estimated to be worth a staggering $4.4 billion by the end of 2011. However, the vast majority of Apps, many of which are developed in the US, are only published in English, missing out on lucrative markets such as France, Germany and Spain.
It is expected that in Asia-Pacific countries like China, Japan and Korea, download growth is set to explode to 2.4 billion by 2013, presenting a substantial business opportunity for App developers, particularly in Ireland which is known to host many creative developers, providing they produce their Apps for non-English speaking consumer markets around the World.
Spotting a gap in the market, Tethras has developed an innovative cloud-based, localisation as a service (LaaS), to allow iOS App developers easily publish their content in multiple languages using a team of translators around the world. Tethras' Laas is set to revolutionise the way developers, even the smallest development teams, approach the global reach of their Apps.
Speaking today at the launch, Brian Farrell (pictured), who co-founded Tethras with colleague Brendan Clavin, said, "Over the past year we have taken a fresh look at the App localisation process. We discovered that the service offered by traditional localisation companies was time consuming, manual and cost prohibitive for the majority of App developers." He added, "Tethras' groundbreaking service has stripped away all of the unnecessary layers of the existing process and automated the remaining steps, thereby making App localisation significantly less complicated."
Tethras has already had significant success with a number of high profile Apps. Most notably, 3D4Medical's Heart Pro App for the iPad, and which is featured in Apple's latest iPad TV ad campaign, has been localised and is now a multi-lingual App available in Chinese, French, German, Japanese, Korean and Spanish. According to John Moore, the company's CEO, within 10 days of releasing Heart Pro in Japanese, Chinese and French it jumped into the Top Ten ranked medical Apps in each of these regions.
Tethras will be showcasing its new service in the Mobile Apps Showcase at the forthcoming Macworld 2011 Expo, one of the largest gatherings of iPad, iPhone and iPod touch App developers in the world.
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