Old Management Obsolete Say Sogeti 

Public Sector Urged to Adopt Social Media to Harness the Ideas & Recommendations of Front Line Employees

Social media and collaboration technologies can for the first time harness the ideas and recommendations of employees on the front line to help transform, for example, the public sector and deliver the savings promised by the Croke Park agreement; that's according to an IT industry boss. Declan Kavanagh, CEO of IT services company, Sogeti Ireland.

Kavanagh (pictured) was commenting on the findings of a book from the research department of Sogeti. The study, ‘From Crowd to Community', says that the Internet and Web 2.0 technologies have made traditional management structures and bureaucracy obsolete for today's knowledge based industries.

Kavanagh says, "Using Web 2.0 technologies to innovate the way we do things, rather than tweaking the traditional management model is both a huge opportunity and a significant challenge. We now have the social media tools to capture thoughts, suggestions and changes from a large group.

Known as ‘crowd sourcing' this uses the talents and intelligence of the crowd to make better decisions for organisations and society. We are fast becoming a new society with a revolutionary character, where power shifts from institutions towards connected individuals. Crowd sourcing is an ideal way to harness the talents and experience of workers and help to deliver change from the bottom up rather than top down."

The Sogeti guide explains that with a suitable aggregation or ranking mechanism, the most useful results come to the surface. The result has been selected using the full collective intelligence of the crowd. "The public sector needs to adapt to this evolving new business environment because the best people to identify how savings can be made and waste eliminated are those on the front line. If the Public Sector can harness the ideas, then significant savings and reform can be made right across the sector," Kavanagh adds.

"Productivity is another key component of what is required. Here again, Web 2.0 and social media has a role to play in delivering citizen-centric services direct to the user on a 24/7 basis without the need to go through the long and bureaucratic process inherent in many of today's delivery models."

There are two publications joined together that can be read as two separate books. The first part ‘From Crowd to Community' describes Sogeti's vision on Web 2.0. The second part is called ‘TeamPark Platform and Method' and describes what Sogeti considers to be a true social platform and the method and trajectory organisations should follow to utilise a successful social collaboration platform.

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Corporate Information

Visit Sogeti to Download a copy of Crowd to Community

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