Arantech, a provider of Customer Experience Management (CEM) solutions for wireless communications providers, has been acquired by Tektronix Communications, a worldwide provider of Communications Test and Network Intelligence Solutions. The terms of the acquisition are not being disclosed.
Headquartered in Blackrock, Arantech supplies its touchpoint and Customer World solutions and a range of CEM consultancy services. Mobile carriers today are seeing a rapid increase in the use of smart phones, which is driving increased use of wireless data services. In order to identify new revenue opportunities and to more efficiently resolve service problems, carriers desire a more complete view of the user experience. Arantech's solutions provide mobile operators with a unique customer insight, a rich experience discovery and enable them to take proactive management action on real time experience events.
Tektronix Communications has significant presence in the global wireless market with a worldwide support infrastructure and . It will continue to operate as an Arantech branded, stand-alone line of business within the Tektronix Communications' Network Intelligence Solutions portfolio.
Their solutions will remain equipment-vendor independent and will continue to work with any vendors' installed probes, including those from Tektronix Communications. In addition, Arantech will retain its own dedicated sales and services organization, R&D, marketing and product development.
Tektronix Communications provides network operators and equipment manufacturers around the world with a suite of network diagnostics and management solutions for fixed, mobile, IP and converged multi-service networks.
Its President, Rich McBee, said, "Addressing the customer experience gap is a critical component of the Arantech strategy and managing this gap is a top priority for carriers. Together, the two companies will offer the most innovative, scalable customer experience management and monitoring solutions available today. By managing and optimizing the network from the customer perspective, carriers will be able to proactively build enhanced loyalty, strengthen their brand and increase revenue."
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