Partners Launch Dynamic Pricing Service at Mobile World Congress 2010.
Limerick-based Tango Telecom, a leading provider of advanced messaging, real-time charging and policy control solutions for mobile operators, has announced a partnership with UK based Aircom as they jointly launched their Dynamic Pricing Service at Mobile World Congress 2010 in Barcelona.
Their innovative pricing solution will enable mobile operators to optimise the price of Voice and Data services dynamically, based on location, cell load, time of day, subscriber type, subscriber activity and other criteria.
Tango Telecom's Rory O'Toole, VP of Global Channel Sales (Pictured) explained: "Our Dynamic Pricing solution was developed to meet key challenges faced by mobile operators operating in highly price sensitive markets, who need to offer pricing plans that literally change dynamically with cell load. "The system is proven to both grow revenues and smooth network traffic through the day".
"It greatly stimulates subscriber usage at off peak times and allows the operator to differentiate themselves in highly competitive environments. As a bonus, the Dynamic Pricing solution dynamically frees up bandwidth to allow the operator capture further revenues, particularly at peak times from higher ARPU users. It's a winning solution all round," O 'Toole explains.
Operators using it will profit from reduced churn and network congestion and increased total revenues from existing network infrastructure investments, while subscribers will benefit from an improved quality of service and highly discounted call rates .
"Now is the time that operators need to extract the maximum revenue possible from their networks," said Darryl Edwards, CEO of AIRCOM. "The challenge is to give subscribers the best possible quality of service, and dynamic pricing can make the difference between being the market leader, or being just another operator."
Tango Telecom and AIRCOM International are giving insight Seminars on Dynamic Pricing during Mobile World Congress 2010. Details from the Tango Telecom Stand in Hall1 Stand 1F17.
Tango Telecom provides Advanced Messaging, Real-time Charging and Policy Control Solutions for legacy & next generation networks.
Through a combination of seamless integration capabilities and an evolutionary approach to infrastructure replacement, Tango Telecom's iAX Solution Portfolio enables the rapid launch of new and enhanced services to maximise revenue potential, increase return on capital and boost subscriber loyalty.
Tango's partners include Telefónica O2, Vodafone, Bakrie Telecom, Indosat, Iusacell and the Zain Group
AIRCOM is an independent provider of network and data management tools and services. Headquartered in the UK with offices in 16 countries. it specialises in end-to-end network planning, sharing, outsourcing and OSS optimisation for IP and cellular networks.
AIRCOM has more than ten years' experience across 135 countries for half the world's mobile operators, including more than 4 million man hours working on 3G networks alone. Every day the 20 top global operators depend upon AIRCOM's tools and consultants to improve the coverage and customer experience for more than 1.1 billion subscribers. AIRCOM is in Hall 1 on Stand 1B14.
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