TerminalFour 2 ReDo Aer Lingus Site

Irish CMS Specialist Lands Contract To Revamp The Aer Lingus Web Site

Dublin-based web content management specialist TERMINALFOUR has landed a  contract to redesign the Aer Lingus website. As Aerlingus.com is now its primary sales channel, accounting for well in excess of 75% of all flights booked, the Irish national airline wants to make its  new site one of the most interactive and usable in the world.

TERMINALFOUR will use its web content management solution Site Manager to increase the Irish airline's international traffic and  to deliver personalised customer searches on its web site .

Aer Lingus wants its new site to be a platform enabling  it to add additional online revenue generating services. To realise this vision, it needed a web content management (WCM) solution that could address the limitations of its previous content management system. TERMINALFOUR was chosen based on its competitive pricing model, easy-to-use software and high-profile customer base.

The  Irish national carrier flies more than ten million passengers a year to 72 destinations throughout the world. Aer Lingus wants to eliminate the barriers to a quality end-user experience which its current site suffers from. These include timeouts on web pages, limited interactive capabilities and incompatibility with some of the latest communication devices.

Aer Lingus brand managers  also wanted a website that could provide fully integrated marketing campaigns, enhance SEO strategies and enable  them to put uplast-minute special offers.

The previous system was restrictive in terms of content publishing. TERMINALFOUR  will provide Aer Lingus with its flagship  solution  Site Manager, which has easy-to-use publishing capabilities that will enable devolved content creation across the airline, allowing  the airline's  marketing staff  to create online campaigns, special offers and customer give-aways at a moments notice.

TERMINALFOUR chief operations officer David Miller said: "Aerlingus.com is an integral part of the future strategic direction of the company.

"With such a mission-critical part of its commercial operations dependent on the site, the choice of web partner was vital to Aer Lingus.

"TERMINALFOUR's experience in rolling-out large scale web projects to hundreds of university, public sector and commercial customers convinced Aer Lingus that we were the right company to successfully deliver a project of such magnitude," said Miller.

Aer Lingus is planing  to create targeted landing pages with specific promotions, such as for ski destinations.the new WCMS will allow Mini sites  to be created within Aer Lingus and partner sites, resulting  in better SEO campaigns and greater exposure for Aer Lingus online.

Aer Lingus head of e-commerce Ronan Fitzpatrick (pictured right) said: "Aer Lingus is currently undergoing a systems review process. As part of this redevelopment we wanted to put a content management platform in place to help deliver the full revenue potential of the Aer Lingus website. We needed a web content management solution with the core features and capabilities to create a dynamic online representation of the Aer Lingus brand. TERMINALFOUR's impressive client list of the world's leading brands convinced us they were the right partner for us."

TERMINALFOUR is a leading developer of ‘out-of-the-box' enterprise web content management software. Its systems enable medium and large sized organisations to improve the delivery and communication of information through various channels including websites, personalised portals, intranets, extranets and emerging media.

It is the number one supplier to third level education institutions in the UK, with 30% of the top fifty universities now clients, as well as being the public sector leader in Ireland.

Customers include IDA Ireland, Shannon Development, The Department of the Environment, Heritage and Local Government, University of Manchester, University of Oxford, the United Nations and Tesco.

TERMINALFOUR recently achieved its sixth successive appearance in the Technology Fast 50,

Pictured (L-R) are David Miller, TERMINALFOUR COO  and Ronan Fitzpatrick,Aer Lingus head of e-commerce, .

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