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DateThursday, July 15, 2010

Newbay Powers Social Users for LG

LifeCache Social Networking Gateway to Power Mobile Social Networking for LG's Handset Customers



NEWBAY_LG_Facebook.jpgDublin headquartered digital lifestyle services company, NewBay Software, has announced that its LifeCache Social Networking Gateway (SNG) is now powering real mobile social networking and social address book experiences on android-powered LG smartphones enabling users to instantly access popular social networks including Facebook and Twitter.



LifeCache SNG provided LG with a solid platform and APIs (application programming interfaces) to develop a customized Android handset client. With SNG, popular information from multiple online communities will be displayed in a single feed on the LG client, allowing subscribers to instantly engage with friends and family across a host of third-party sites.



LG devices now provide a range of sophisticated social networking features, allowing subscribers to: update their status in real time; view friends' profiles; browse, download and comment on online media; and send private messages - all from the handset.



Additionally, the new functionality also combines LG's traditional contact list with social networking data to create a rich social address book. LifeCache SNG collates and updates contacts, profile pictures, online presence and status information in real time from the social networks and presents the data in a unified address book. Users are able to send private messages and update status across multiple social networks direct from their LG address book.



As an OEM partner, LG is now a member of the NewBay LifeCache Developer Program which provides invaluable access to resources, tools, specialist expertise and support to innovate with NewBay's LifeCache technology.



Commenting on the OEM partnership agreement, Timo Bauer, SVP at NewBay Software said: "We are delighted to be partnering with LG to enable social networking functionality for its Android smartphones. This agreement with LG further strengthens our leadership in this space, and as the social networking experience is fully integrated into the device it makes it easier for operators to instantly benefit from increased data and messaging activity."



LG's social networking service is initially available on LG GW-620, LG Optimus (LG GT-540) global model, LG Ally (LG VS-740) in the United States and LG Optimus Q (LG LU-2300) in South Korea.



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