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Green Deal for Hothouse Start-up

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DateThursday, July 07, 2011

Green Deal for Hothouse Start-up

Applegreen Signs Deal with Irish Green Procurement Company Nootrol to Help Reduce Carbon Emissions



NOOTROL_MARK_KEARNS.pngDIT Hothouse start-up company, Nootrol, which operates a cloud computing service to help corporates measure, track, collaborate, share and exchange sustainability and carbon performance data across their supply chain partners, has signed a deal with forecourt operator Applegreen.



Subscribers' to Nootrols service access an online self-forming network of businesses, enabling them to manage and monitor the sustainability of their supply chains in real-time. Changes that occur deep within the supply chain percolate throughout the entire network, providing instant visibility of the environmental impacts of their supply chain.



Applegreen, reputed to be Ireland's largest independent forecourt retailer, has 80 sites in Ireland and the UK, and a strong track record in addressing the challenges of climate change, taking action to reduce emissions from its own operations through the delivery of lower carbon products and services.



Frank Pyne, Applegreen Sustainability spokesperson on the project, said: "This is not something that we're legally obliged to do but we see it as an important component to delivering on our commitments on carbon reduction. As a significant business in the UK and Ireland we feel we have a responsibility to demonstrate leadership in the area of climate change."


For example, the Applegreen Motorway Service Areas on the M1 at Lusk and Castlebellingham and the M4 at Enfield all use CHP (combined heat and power) units. The implementation of CHP solutions on each site, powered by LP Gas allows for the efficient simultaneous generation of water heating, central heating and electricity in a single process. This not only reduces energy costs but also minimises the impact on the environment.



Ahead of the introduction of the new Climate Change and Green Procurement standard, Applegreen in collaboration with Nootrol, has since August 2010 been trialing the programme with some of Applegreen's largest suppliers both in Ireland and abroad.



The company is now taking its activity to the next level by committing to buy products and services that have lower environmental impacts. While many companies are currently working to reduce their own carbon footprint, Applegreen joins a growing list of global businesses extending their focus to their supply chains.



Applegreen's new climate change and green procurement standard encourages suppliers to use energy efficiently and reduce carbon during the production, delivery, use and disposal of products and services supplied to the company. Suppliers will be encouraged to undertake to have a policy in place to address the challenge of climate change; to actively measure and report carbon, and to set challenging targets to reduce carbon emissions and to report on progress.



Pyne continued: "We have selected the online Nootrol service as it is the only one that can provide us with visibility deep into our entire supply chain, not just direct Tier-1 suppliers. It is intuitive, easy to use and most importantly equips us and our suppliers with the means to achieve real reductions in energy, carbon and costs across our entire supply chains."



The deal between the two companies follows a recent report by management and technology consultancy BearingPoint which found that green supply chain initiatives across Europe are being increasingly driven by bottom line issues rather than regulation.



Nootrol is an Irish software company based in Dublin and is supported by Enterprise Ireland's High Potential Start Up (HPSU) unit. Established in 2009 it claims to be the only environmental management and green procurement service that provides instant, real-time and deep visibility into businesses supply chains and was a finalist in the Docklands Innovation Park Enterprise Awards 2011 along with Foxframe (eventual winners) and Front Square (more).



Nootrol CEO, Mark Kearns, who was recently interviewed by (more), added, "Although, currently, there is no mandatory obligation to report a company's carbon emissions there is increased public, investor and stakeholder pressure to integrate carbon management within Corporate Social Responsibility programmes that usually involve suppliers. More and more companies are now realising that by measuring their carbon emissions substantial cost savings can be generated for both businesses and suppliers."



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