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Popdeem'ing App Later This Month

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DateFriday, March 29, 2013

Popdeem'ing App Later This Month

Wayra Accelerated Start-Up Planning for Commercial Launch Following Successful Showcases in London and Texas



130329_POPDEEM.jpgFresh from pitching and networking at the London Web Summit and South by Southwest (SXSW) conference in Texas, Irish startup Popdeem is planning to roll out a commercial launch of their online rewards app later this month.



According to Popdeem, their app allows consumers to earn rewards from their favourite brands via photos, check-ins and tweets on Facebook and Twitter. If their influence is high amongst their peers, then recommendations are more valuable, and the higher the score on Popdeem, the bigger the rewards on offer. Popdeem then tracks how this word of mouth on social networks leads to sales and reports it back to the merchant allowing access to customer data which may have been inaccessible before.



Popdeem, consisting of UCD graduates Richard Whelan (pictured left), Gavin Hayes (picture right), Matteo Zambon and Conor Mongey, is part of Wayra, Telefónica's startup accelerator programme which promotes innovation and supports entrepreneurs with tools, qualified mentors, a cutting-edge work space and the funding necessary to accelerate commercialisation. Since being accepted on to the programme last September, Popdeem has been developing its app and the company is confident that its platform is going to be a hit with merchants.



Whelan, the company's CEO, said; "High-street retailers are finding it difficult to drive meaningful social media engagement which positively impacts sales, and in-app and online advertising have low levels of impact and trust amongst consumers. Through Popdeem, merchants and brands can now target individual consumers with offers that are redeemable in store.


There is a lot of confusion around the value of social media for business. Social media strategy should be about generating word of mouth rather than paying for likes or followers. Popdeem makes it simple for merchants to earn peer to peer recommendations on social networks and track how they increase sales," Whelan added.



The Popdeem app will be available to download for iPhone and Android smartphones later this month.








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