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DateFriday, April 12, 2013

Chinese Takeaway Word Learning App

China Accounting for 40% of  MindConnex App 'The Word Monsters' for Children



130409_MINDCONNEX_wordmonster.pngWhen it comes to learning English, there appears to be a big taste for the Chinese according to recent statistics from MindConnex Learning, the Dublin headquartered developer of digital learning software solutions aimed at the school education sector.



After its widely acclaimed Shakespeare in Bits, MindConnex has now developed and launched The Word Monsters, which uses phonics, interactive animation, activities, and additional optional instruction in a quirky narrative environment to give children a rich and engaging introduction to reading, and is developed in accordance with modern literacy pedagogical standards while still remaining appealing to today's children.



Every screen in The Word Monsters features optional supplementary instruction around phonemic awareness, print concepts, reading comprehension, vocabulary and sight words. Every book also includes three activities that address each of the main strands of the Common Core Standards: Literature, Foundational Skills, and Language.



Since its launch in March The Word Monsters has averaged around 2000 downloads a day and has now reached nearly 60,000 downloads worldwide. International rankings of this decodable reading series have been solidly high, China accounting for the majority of downloads with just over 40%, and the US accounting for about 30%.



According to CEO, Michael Cordner, MindConnex Learning offers an easier way to learn and teach using rich, contemporary multimedia designed to engage the senses and create empowering, relevant and personalized learning experiences. He said: "We're delighted to see our efforts rewarded by this surge in activity around The Word Monsters. There is obviously a demand in the app market for high quality educational products for younger children and we're thrilled that The Words Monsters is meeting that demand."



The Word Monsters series is designed for use at home or in a school setting. The first six books of the Kindergarten series are now available in the Apple App Store and Google Play and the first book is free!







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