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AppDynamics Greeted Hallmark's Card

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DateTuesday, April 14, 2015

AppDynamics Greeted with Hallmark's Card

Leading UK Greeting Card Manufacturer Selects AppDynamics to Support Transformation Project



Commenting on AppDynamics' Hallmark deal, Jeremy Duggan said they look forward to helping Hallmark deliver superior performance and user experience, helping it achieve greater efficiencies across its business.Application intelligence company AppDynamics (@AppDynamics), has announced that its Application Intelligence Platform has been selected by leading greeting cards and gifts manufacturer, Hallmark UK, to proactively spot application performance issues in real-time and prevent downtime during its business transformation project.



Hallmark required an APM solution that could oversee its .NET and SQL based development environments, covering everything from back-end desktop and web applications, warehousing and inventory systems, to server performance. The platform gives the company full visibility across its entire IT estate, enabling it to proactively spot application performance issues before they impact the business.



The AppDynamics Application Intelligence Platform is a comprehensive solution enabling companies to maximise business performance. The platform embraces three core principles:

  • See everything with Unified Monitoring. AppDynamics enables an integrated view of real-time user experience, application performance and infrastructure capacity.
  • Act fast with DevOps Collaboration. AppDynamics provides the ability to isolate, resolve and automate the resolution of application infrastructure bottlenecks - in production.


  • Know the business impact with Application Analytics. AppDynamics enables deep real-time analytics to help businesses make better decisions, and create bigger impact - all with certainty and confidence.


AppDynamics say that their platform is designed and architected to give its business users the certainty that their business is running at its best, to give IT the operational visibility and control it needs, and to give end users the great experiences they've come to expect and demand.



According to Chris Tranter, Technical Lead in Hallmark with responsibility for the company's transformation project, since introducing AppDynamics Hallmark UK has already identified and successfully addressed multiple issues with its application and related infrastructure such as slow business transactions affecting services across auditing, inventory and web. He said:  "Working with AppDynamics for the first time, it became clear we needed the platform in order to succeed. The level of monitoring we were able to do in production goes beyond what we were ever expecting. We are able to pinpoint application issues right down to the code level before these cause a problem and impact project timescales. This helps us to reduce the number of escalations, improving user experience and allowing us to focus on driving innovation."



Jeremy Duggan, VP, EMEA, at AppDynamics, added: "Delivering a first-class service to users relies on multiple applications working together seamlessly. AppDynamics gives IT operations and development teams peace of mind, providing an integrated view of application performance to prevent stalls, outages and crashes. We look forward to helping Hallmark deliver superior performance and user experience, helping it achieve greater efficiencies across its business."



In addition to using AppDynamics across its entire internal applications suite, Hallmark UK has plans to integrate AppDynamics' SQL monitoring into its cloud controller, as well as extend monitoring to its server infrastructure.




AppDynamics is the application intelligence company that helps today's software-defined businesses proactively monitor, manage, and optimize the most complex software environments - from desktop to mobile - all in real time, and all in production. With cloud, on-premise, and hybrid deployment flexibility, AppDynamics works and partners with many of the world's most innovative companies. Customers include PaddyPower, Citrix, Expedia, Fox News, HBO, OpenTable,, Sephora, StubHub, and Union Pacific Railroad.

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