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Atari Founder Joins Esports

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DateTuesday, January 05, 2021

Atari Founder Joins Esports Technologies

Nolan Bushnell Joins Sports Betting Website As Strategic Advisor as Company Open Irish Based Technology Centre in Dublin

One of the world's greatest pioneers in video gaming, Nolan Bushnell, the founder almost 50 years ago of home video and arcade games company Atari, is to join San Diego's Esports Technologies. The announcement coincides with the company opening a technology hub in Ireland led by Bart Barden.


Atari Founder Nolan Bushnell Joins Esports Technolgies

Esports Technologies is a provider of esports product, platform and marketing solutions. The company operates a licensed online gambling platform,, that offers real money betting on esports events and professional sports from around the world. The company is developing esports predictive gaming technologies that allow distribution to both customers and business partners.


Bushnell (pictured) will lend his vision and creativity to the positioning of Esports Technologies and its products. He said; "Esports has exploded in 2020, providing Esports Technologies with a huge opportunity. Their products and customer features in esports wagering will help them shape the burgeoning industry and position them as a leader. I'm excited to contribute my experience and my network to accelerate the growth of Esports Technologies in this industry that has massive potential."


Esports has also announced the addition of industry veteran Bart Barden to its leadership team. Barden joins as Chief Operating Officer. Barden started his gaming experience in Popcap Games in 2005, and latterly held the position of U.S. exchange director in Paddy Power Betfair where he was part of the launch of the first legal, online fixed-odds betting product in the U.S. He also served as Betfair's commercial director of UK and Ireland, and Worldwide Franchise Director for Games of Chance at Electronic Arts.


Said Barden; "I am excited to join Esports Technologies and its current team to accelerate and scale its future product and commercial growth in the marketplace."


Aaron Speach, CEO of Esports Technologies, said; "It's really a breakthrough moment for us. Nolan Bushnell created video gaming as we know it, and his strategic insight will help shape the future of Esports Technologies. And the addition of Bart Barden will provide tremendous value to the company with their depth and breadth of expertise."

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