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Anam Acquired by Infobip

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DateFriday, May 07, 2021

Anam Acquired by Infobip

Cash and Share Deal Merges Two of the World's Providers to the Mobile Network Operator Business


Darragh Kelly Anam said the deal with Infobip is very exciting, and a validation of how important mobile messaging has become in today’s ever growing digital environment.

Anam, the Dublin based SMS Firewall Business that was established in 2002, has been acquired by Infobip Group, the Croatian provider of cloud communications platform and telecom solutions, for an undisclosed sum consisting of a combination of cash and Infobip shares.


Anam offers solutions to more than 80 Mobile Network Operators with more than 606 million customers across the world. With Anam joining Infobip’s Strategic Operator Partnerships division, customers of both companies stand to benefit from a better all-up offering including 24/7 Networks Operations Centre (NOC), on ground support, enriched analytics, and reporting. 


Additionally, it offers greater scale through Infobip’s truly global presence and direct relationship with over 650 carriers across the world. Together Anam and Infobip’s combined assets secure the best supply chain available today for A2P SMS globally. The companies will now be able to provide technical solutions to a combined 700+ MNO’s globally with 64% global mobiles reached.


Culturally, the companies claim to have closely matched company values and beliefs, abiding by a team-based ethos which emphasizes employee participation at all levels centering on customer experience and innovation.  Both companies are active GSMA associate members and have consistently ranked Tier 1 in ROCCO’s A2P SMS Firewall vendor benchmarking reports.  Both are also recipients of Juniper Future Digital Awards in their respective fields making this a highly complementary union. 



Darragh Kelly (pictured), Anam CEO, said: “This announcement is very exciting, and a validation of how important mobile messaging has become in today’s ever growing digital environment.  A key part of the messaging ecosystem is the security and integrity of the Mobile Networks. For the industry to continue growing, the messaging channel need to be free from spam and fraud and the mobile operators, enterprises and subscribers position protected. 

This acquisition brings two best in class messaging companies together to deliver this. When both companies’ products are combined it makes the joint offering a rare and exceptional Mobile Operator proposition. We are delighted to join Infobip, continue our growth story and bring even more value to our customers.” 


Established in 2006 by Silvio Kutić, Roberto Kutić and Izabel Jelenić, Infobip has expanded to 65+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 650 telecom networks.

Silvio Kutić, CEO of Infobip Group, said; “I am very pleased that Anam has decided to join Infobip in this important phase for A2P messaging. This past year saw the effects of the pandemic impact many operators who were reporting heavy messaging traffic on a regular basis across the world, as businesses moved to a digital model almost overnight. A2P has never been more important to this cohort for sustainability.  Together with Anam, we will continue to provide even more support to carriers to ensure we secure messages and help them bring more value to their sector and to end users. I look forward to joint future success.” 


The transaction was advised on by Morrison & Foerster, Ernst & Young, Deloitte M&A & Tax Teams Ireland and Eversheds Ireland.  



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